What's the point of customer investment strategies?
Posted by Janice McGinn in Strategy & Planning, IT & The CFO on Mon, 07/12/2009 - 11:08
2009 has borne witness to the worst economic recession for several generations, and has truly tested the mettle of customer strategies. We talk to some of the leading experts from the wide world of customer relationship management (CRM) to discuss their assessment of this critical time for businesses investing and struggling with customer strategies.
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