Rebuilding trust in financial services
- Nationwide is Britain’s most trusted financial services brand, followed by the Co-operative Bank and Barclays
- Deregulation and the pursuit of profit have eroded of customer confidence across the financial service sector
- Reputation, knowledgeable staff, ethical business practices and Low charges are the main factors influencing trust
In the eyes of their customers at least, bank managers are not what they once were. Deregulation and intensification of the pursuit of profit have been major contributing factors to the slow erosion of customer confidence across the financial service sector for a generation.
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