Interview: SAP's CEO on leaping into the Cloud market

SAP has come under consistent fire from rivals who claim it lacks the intent to move into the Cloud market, but that's not a view that the firm's co-CEO Jim Hagemann-Snabe is ready to accept.

“We are committed not only to entering this market, but to challenging some of the assumptions to do with it,” he insists. “With Business ByDesign we have the most modern on demand platform in the industry. It has in memory computing built into it, it has mobility built into it – no-one else has that.”

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