Financial firms have questionable customer loyalty
Posted by Gerry OKane in Management & Execution on Tue, 03/06/2008 - 14:41
Customer retention drops to new low as two-thirds of customers consider swapping insurance and banking providers this year.
Almost two-thirds (61%) of consumers are actively considering "switching" insurance providers in the next 12 months, with 63% saying the same about their banks.
500 consumers across the US and UK were surveyed about attitudes to their current financial services providers by enterprise communications company, Thunderbird.
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