Customer retention or attrition the decision is yours
Flowers and chocolate can engage your customers but has UK Inc got the romantic streak? Neil Craig looks at whether wooing customers has any effect and gives a few tips on how to be smoother.
Official figures show that marriage has been on the decline in the UK for many years so it seems that people have also gone off engagement. Business leaders are increasingly focused on customer 'engagement', almost wedded to the concept.
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