Harry Potter and the curse of the bestselling product
Britains booksellers are complaining that the seventh and final Harry Potter novel, probably the fastest-selling title in history, cast an evil spell on their profitability and may even drive some of them to the Deathly Hallows. Because of its assured popularity, the title was piled high and sold cheap by supermarkets and online stores, forcing the more traditional outlets into matching price cuts that in many cases meant those monster sales didnt cover costs.
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