This is in the context of embedded values being increasingly important within life insurance industry reporting and thus with analysts.
The development of European Embedded Values (EEV) principles by the CFO Forum attempted to address some of the weaknesses and inconsistencies in the approaches being used by companies across Europe.
While EEV principles have been a success in many ways there are still different approaches being adopted, the major one being market consistent (MCEV) versus real world approaches to setting economic assumptions.
Within the MCEV approach, the individua
