Conrad Bennett, at WebTrends, looks at how analysing internet movements and keywords can boost a company's marketing returns and bring in new business. He outlines how the NS&I used the technology to promote products other than the premium bonds, its market leader.
The power of web analytics in the marketing arsenal
Posted by Gerry OKane in IT & The CFO on Tue, 14/10/2008 - 16:40
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