Conrad Bennett, at WebTrends, looks at how analysing internet movements and keywords can boost a company's marketing returns and bring in new business. He outlines how the NS&I used the technology to promote products other than the premium bonds, its market leader.
The power of web analytics in the marketing arsenal
Posted by Gerry OKane in IT & The CFO on Tue, 14/10/2008 - 16:40
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The Bottom Line: Britain still great for business
Political strategy needed to show that Britain is still great for business, says Richard Thomas
"Out of one side of his mouth, Gordon Brown is saying he will make Britain an attractive place to invest, but out of the other he is clobbering higher earners with 50%, which sends out the opposite message.