Information Builders: BI has more impact on the front line
To make a real difference, business intelligence (BI) technology needs to be applied to frontline, operational activities and not finance and strategy, according to Kevin Quinn, vice president of Business Intelligence at Information Builders.
"Most companies have used BI for the past 10 years to do analytic-type functions from a data warehouse and have found limited success in doing that," Quinn told Finance Week recently. "Instead of applying BI to back-office analytics, our customers have done more with front-office applications."
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